Business Strategy

Vertical integration to generate above average margin

DeGem's operations are vertically integrated, right from sourcing, designing and manufacturing to the distribution of its products. Such integration is vital to the preservation of the quality of its products, which in turn helps retain the loyalty of its customers. DeGem believes that such integration is also cost effective in ensuring not only sustainable profit margins for the Group but also competitive pricing for its customers.


Diversifying income sources via regional expansion

JEOEL brand which focuses more on trendy and fashionable designs will continue to drive and increase its market share by enhancing and differentiating its product to its targeted younger generation market segments. In addition, JEOEL will continue to attract new customers via introduction of new products and designs and good customer service. JEOEL also fully commits on the design of jewellery, its craftsmanship and quality of its products with reasonable competitive pricing.